Archive for September, 2010

Financing for Start-Ups

Tuesday, September 28th, 2010

So you’ve got a great idea for a business that you really think will be a huge success. You’ve done your research and made a business plan, but now what?

One of the biggest challenges facing a prospective business owner today is financing. Where do you find the money? How do you get it? For the business savvy owner, there are many different options for finding the money to start your own business.

1) Friends and Family
This is the most obvious place to look for financing options. Many loyal friends and relatives are more than happy to put some money into a start-up business when asked by someone they love and trust. Remember though to expand your friends and family circle. Don’t just look to your immediate family members and best friends. Make a list of everyone you know, including acquaintances that you see infrequently, and then follow up with those people too. You never know who shares your interests and might want to put some money into a business they believe in.

2) Internal Financing
Personal loans and credit cards are great ways to get your start-up business off the ground with your own money. Some retirement funds will let you either borrow money from your account to be paid back like a loan or even let you roll over those retirement funds you have accrued over your lifetime into your new business’s retirement funds, to be redirected as you want.

3) Make the Money You Already Have Work for You
If you need a building for your business, consider leasing instead of buying or if you need to buy, finance the amount of the building over a long-term period. If you buy the building, you can even use the property value as backing for a loan. Also look at the suppliers you use for financing. Equipment suppliers may be willing to let you purchase equipment with a loan from the manufacturer or short-term credit may be available from suppliers who have seen you pay your bills on time before.

4) Small Business Loans and Grants
While not always a viable option, especially in the current economy, the government and many banks will provide loans or loan programs to small businesses. The United States Small Business Administration is a good place to start looking for loan programs that are backed, but not provided, by the government. The banks in your neighborhood may have similar programs where the bank provides the loan itself. Government and private grants are another way to raise money for your start-up but can be industry specific, such as healthcare or hi-tech. Make sure you do your research and apply for the grants that are best for you.

5) Partners and Investors
Finding a few partners and/or investors that share your interests and you get along with can be the key to successful financing. Not only do partners and investors give money, finding a couple of partners or investors can make you money in two other ways. First, they involve themselves in the business and have a vested interest in the business doing well. They may bring other types of experience to the business and this is helpful for getting your start-up going in the best possible direction. The second way partners or investors help make the company money is that many other financing entities (including banks, grants, trade associations, and venture capitalists) feel more comfortable giving money to a business that has partners and investors. Getting involved with trade associations that apply to you, attending conferences that invite people who share your interests or expertise, and subscribing to industry journals are three great ways to finding compatible partners and/or investors.

6) Look for Associations that are Looking for You
Some business associations specifically look for a certain type of owner or product to invest in and if they’re looking for you, you should be looking for them. For example, there are some organizations that give small business loans to women and minorities. Others look for very small companies with lower financing needs, while still more organizations seek out small business owners in certain industries. Many of these resources may not apply to you but looking out for the opportunity that does is still a good way to obtain financing for your start-up.

7) Angel Investors and Venture Capitalists
Finally, angel investors and venture capitalists are important if you are looking for substantial amounts of money and can expect high revenues in a relatively short period of time. Venture capitalists are institutional investors who pool money together into one investment in a company. Angel investors are essentially individual venture capitalists who use their own money to invest in companies. To find angel investors and venture capitalists, prepare your business plan and submit it to venture capitalist firms or clubs, angel groups (sometimes found by contacting your Chamber of Commerce), and institutions such as universities. Angel investors and venture capitalists don’t typically invest in many businesses a year so applying to many different places is your best bet.

Now that you’ve got your financing and you’re ready to start running your company, the next important step is making it official by incorporating. Let us get you started!

Roozt.com: A Small Business Making a Big Difference

Thursday, September 23rd, 2010

Roozt.com is an e-commerce platform that features products solely from environmentally and socially responsible companies at 50-80% off retail value. In addition, 1% of any purchase made on its site is donated back to the non-profit of the buyer’s choice. The idea behind rootz was to create a simple online platform for amazing deals from inspiring companies you may have never heard of otherwise. Initially focused on researching, rating, and retailing products from Moral And Responsible Companies (MARCs), the MARCsMovement team soon discovered a considerably larger and unsolved pain in the industry: the need for small & medium sized socially responsible companies to gain national exposure for their awesome products and increase their customer base. Thus, Roozt.com was born. Members can save on electronics, sporting goods, shoes, and apparel while simultaneously giving back to the humanitarian world with their purchase.

According to the website, each Daily Deal is sold in limited quantity and runs for 24 hours. In order to take advantage of this and other equally awesome Roozt Daily Deals, you must SIGN UP at http://roozt.com. It’s free to join, and they will send you one featured product per day at 50-80% off retail price. A rapidly growing movement has been hatched by shoppers looking to put their dollars behind companies with responsible business practices. Roozt is the home for this movement. All our featured companies have demonstrated a significant commitment to being Humanitarian, Community Conscious, Ethical, and/or Eco-Friendly. Roozt’s shoppers have the power to support these companies who are actively trying to make a difference.

Support Moral and Responsible Companies while saving 50-80% off HERE

Register your Trademark!

Thursday, September 23rd, 2010

After you start your corporation or LLC, what comes next? Building a reputation in your market or industry can be challenging and frequently requires time to gain the trust of consumers. Registering a trademark can help you on your way to becoming an established and reputable company by giving you a jumpstart in name recognition.

The benefits of registering a trademark for your company name and/or product are twofold. First, trademark registration provides protection to the company you have worked so hard to create. All the time and energy spent making sure that you are the best you can be may be wasted if a similarly named company moves into your neighborhood and starts operating poorly. Consumers may then start confusing your company with theirs which is great for them, bad for you. Registering a trademark protects you from this scenario by deterring other entrepreneurs from using your company name and also provides a method of legal recourse for those situations when another company starts using your name anyway.

The second benefit of registering a trademark is to promote brand recognition. If you think of all the products and company names you encounter every day, many of those products are registered trademarks. “Branding” is vital to a company, especially for advertising and consumer recognition. Registered trademarks provide a national, and even sometimes international, license for use of your company and/or product name. This allows for uniform advertising on a national level that promotes name recognition anywhere you advertise. Consumers from California to New York that search for your product online or hear about your company will associate that name with your company only; a very valuable tool for increasing your company’s business.

Find out how to register here

Using Social Networking Sites: How to Create Online Buzz

Tuesday, September 21st, 2010

Social networking sites can be a great took for entrepreneurs looking to advertise their businesses. However, using these sites can also backfire. With so many small businesses using social networking sites such as “Facebook” and “Twitter,” the quantity of advertising is overwhelming. In order to use these sites successfully, business owners must create a strong presence within the networking community. Here are six tips to remember when using social networking sites.

1. Don’t bite off more than you can chew.
Make sure that you understand the site you are choosing to use, and remember that each site is unique. Time is valuable, especially when small businesses are concerned, and it should not be used constantly updating dozens of social networking sites. Pick those that you understand and invest your time accordingly.

2. Don’t become an outsider.
Understand the social networking site you are using. For example, “Facebook” operates differently than “Twitter.” Before you begin, research the site thoroughly in order to create a strategy that will benefit your business. Specifically, make sure to understand your audience and tailor your information to that group.

3. Get the company involved.
Inform colleagues and employees that the business will be utilizing certain social networking sites. Chances are the majority of them are familiar with one or more of these sites. Ask for ideas, suggestions, and tips. Combine knowledge and work together to make your business stand out.

4. Make social networking sites a means to an end.
The goal of using these sites is to draw attention and build a reputation toward your business. Do not operate through sites such as “Facebook.” Rather, use the site to draw users toward your individual business website so they recognize you as a business rather than simply an advertisement.

5. Engage!
Answers questions that are received, respond to comments and engage the online community through the site. Simply posting on these sites will cast a business along side of the millions of others that do the same. Interaction with users will peak their interest, thus leading them toward following up with your business.

6. Use social networking sites as a supplement.
Remember that these sites are not the end all be all of advertising. Make sure they are utilized as only a piece of your marketing strategy. These sites are popular, however traditional methods of advertising are also just as effective.

Protect Your Partnership

Thursday, September 16th, 2010

Forming business partnerships comes with a variety of benefits and allows partners to share organizational responsibilities and financial requirements. However, partners in a general partnership don’t have any limit on their personal liability for the debts of the business. This means that the partner may have to use personal assets to pay business debts if necessary. Forming a business entity can protect you from these potential threats. In a recent Business Week article, John Gerber, a long standing business attorney, offers several useful pointers for partners to protect themselves in business matters.

The first is to “start at the end.” It is wise to decide from the beginning of the business partnership what will happen if one partner exits. The goal is longevity and prosperity but a business must be prepared for the worst. Garber relates it to a “pre-nup in a marriage.” Having a legally viable exit plan before it is needed, and before emotions and/or animosity is running high, is invaluable.

Deciding who decides” is the next tip. It should be a general rule of thumb to put anything to be taken seriously in writing, especially if it is concerning the decisions of a company. How a company is to be governed is no exception. It is important to write down what each partner’s responsibilities and level of control are, as doing so can spare major confusion and grief in day-to-day operations.

A vital tip is to “protect the personal.” Establishing a partnership as a legal entity (i.e. corporation, LLC, or LLP) from day one protects the partners from personal liability, so that their personal assets cannot be touched if something happens to the company. This is one of the major benefits attached to forming such a business entity.

Garber also advises to “assess your commitment.” Everybody in a partnership starts with ideas about their commitment, but sometimes life gets in the way. It is important to talk about competing priorities and to know how they’ll be handled if they arise. This creates a sense of fairness and trust that is needed for a good partnership.

Forming a business entity is a vital step in protecting against external business threats, and following Garber’s advice will protect partners from internal threats as well. Taking these early precautionary steps could be the key to a successful entrepreneurial endeavor.

See the entire article here:

http://www.businessweek.com/smallbiz/content/sep2010/sb20100910_593885.htm