Posts Tagged ‘press release’

10 Ways To Effectively Market Your Home-Based Business

Wednesday, April 27th, 2011

There isn’t any big secret to getting your business brand and name out there these days, especially with so many social networking websites available at your disposal. If anything, it’s only getting easier! Not only easy, marketing a home-based business is more affordable than ever to work with, made possible with great word of mouth and social media. We scoured the web in search of a few good tips on marketing and found plenty, most of which we incorporate into our own line of work.

1. Know and Believe in Your Business Inside and Out

You just started a home-based business. Congrats! Now, er, what is it that I’m selling or providing others?

If you don’t know or if you do and just aren’t passionate about it, then how can you expect your business to take off? We know and understand our business like the backs of our hands and are always ready to describe ways that entrepreneurs can begin forming an LLC or corporation with the help of MyCorporation. When you care for and are inspired by the work that you do, it shows and others will be able to pick up on it. Moreover, they’ll want to be involved with what you do and are more willing to support a company that believes in what it does and the services it provides.

(more…)

Press Time…

Wednesday, June 2nd, 2010

New businesses may have a hard time getting new customers because they don’t always have extensive marketing dollars. A press release is a great way to get customers to take notice without having to spend an exorbitant amount of money on marketing.

In terms of marketing, a press release is a story that may interest the general public or a market segment relating to your business or organization. The purpose of a press release is to inform the world of your news item. A press release is not supposed to be to “make a sale” per se. Instead, you should answer the “W” questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event.

The format of a press release tends to be more objective than promotional and is sometimes in interview format (but marketing hype is typically not well received by media outlets). A press release is submitted to media distribution outlets in the hopes that they will run with the story and/or request an interview.

Among the many methods for advertising your products or services, a press release can be an inexpensive tool. Happy writing!