How to file a DBA in Colorado

For those unfamiliar with the acronym, DBA stands for "doing business as." Colorado also refers to a DBA as a trade name or an assumed name. No matter which type of business structure you have incorporated as, whether it's a sole proprietor, partnership, corporation, or LLC, if you plan to operate your business under a name different than your real name or an existing corporate name, then you need to file a DBA.

Here are a few additional benefits you'll receive by registering a fictitious name in Colorado:

• The ability to open a business bank account. You are unable to use your personal bank account to issue or receive checks under your business name. Filing for a DBA allows you to open a bank account under your startup's name, as most banks will require a certified copy of your DBA before you can open an account. Once you have a business bank account, you may collect checks and payments under your company's name.
• Public advertising. Now that you have registered your official business name, you may begin publicly advertising and marketing under the DBA. This will help increase the visibility of your business
• Create a separate business identity. Small businesses look much more professional once they file for a DBA. The assumed name allows them to establish a separate business identity for customers and vendors. This allows you to present your business in a professional light.
• Discourage others from usage. You'll be able to protect your brand and discourage others from registering your name by officially registering your DBA.

The first step is determining if a DBA is right for you. There are a few common situations where registering a DBA makes the most sense:

• Sole Proprietors: Let's suppose Jane Smith is a graphic designer doing work as a sole proprietorship (no LLC or corporation formed). She may wish to conduct business with her clients as "Designs by Jane," as well as open a bank account and accept checks under that name. Filing a DBA for the name Designs by Jane would allow her to do so.
• LLC/Corporations: In the case that you have already filed an LLC or Corporation for your business, you may register another name for your business with the state. Let's say you filed an LLC for your auto repair business under the name "L.A. First Auto Repair" but have decided to expand your business into auto detailing. You could file a DBA for "L.A. First Auto Detailing" as a second name for your business. Doing this ensures you keep these two separate business activities distinct.
• LLC/Corporations:
  In Colorado, your corporation or LLC's full legal name may include an indicator (such as Inc or L.L.C). If your company's full name is "Doggie Day Care, INC," but you wish to operate your business as "Doggie Day Care," you would file for a DBA without the indicator.

The next important step seems obvious: you'll need to decide on a name to register. Here are a few rules to keep in mind as you come up with a name in Colorado.

1. No two trade names in Colorado can be similar or the exact same. In other words, a DBA cannot mislead the public by being deceptively similar to any other business name.
2. A DBA name cannot include a corporate indicator, like Corp or LLC, or any other words that imply an entity type, unless the business has been incorporated as an LLC or corporation. This is to prevent a sole proprietor from posing as an incorporated business.

How do you find out if a DBA name is available in Colorado?

There are a few approaches you can take once you have chosen a name that meets the guidelines listed above in order to determine if the name is available to register. One basic approach is to do a Google search for other Colorado businesses with the same name.

While it may not prove that the name you want to register is available, it is an easy way to weed out any names that are already taken. You can also check to see if the web domain for your business name is available, since it is likely you will need a website domain that matches your company name.

Now that you have determined the name is available for registration, and you've determined your business' classification, it's time to complete the trade name filing using the forms provided by the Colorado Secretary of State to file a Statement of Trade Name online. It is important that you file your DBA in the county of the principal place of business. Most Colorado counties require the following information in their applications:

1. Business name
2. Business address and mailing address (if different)
3. Brief description of kind of business to be carried on
4. Date business organized
5. Business applicant name, address, and signature, if the applicant is a corporation
6. Individual applicant name, address, and signature
7. Business email address and phone number

Once you have completed the trade name application, you will submit it for online approval. The filing fee for registering a trade name is $20. According to the Colorado Secretary of State, DBA processing times run typically 3-5 business days. All orders are processed in the order they are received.

We hope you find this detailed list of steps makes the process of registering a doing business as name (DBA) a bit more simplified for you. However, we understand that filing a DBA for your business can be confusing and time-consuming process. That's why MyCorporation offers DBA filing services for businesses all across the state of Colorado.

Our experts will complete the forms for your county, check its registration status, and even publish the DBA notice where required. All you need do is sign and return a few documents in our prelabeled envelope. You'll receive the approval and publication certificate for your records without any heavy lifting.